In advertising and marketing there are either time constraints for dialogue in a television commercial or space restrictions on printed material, or simply busy audiences with a limited attention span. With so much content out there, particularly with the rise of social media, great content writing that quickly delivers your key message is essential to getting your advertising noticed. If you’re wondering how we do it… here it is!
A few well-constructed words can create the right environment and emotion to deliver a memorable advertising message. A key to this is finding your story. Our team always spend time gathering information about your business by listening to you and through our own research. We often use focus groups, on the ground data collection, interviews and questionnaires to fully understand your business and it’s environment.
Every new piece of work needs its own special theme, voice or style. This will convey subconscious messages about your brand. Are you fun and playful, professional and straight-forward, friendly and approachable? The tone of voice, choice of language and length of sentencing will say a lot about your business. Plus, if used consistently, your ‘style of voice’ will become a recognisable part of your branding.
You may only be provided a few lines of text for a 15 second TV ad but there’s a lot of time spent into perfecting every word so it conveys as much as possible in a short space of time. This includes workshopping ideas with the team and running through an extensive critiquing process.
What we present to you has been laboured over and tweaked many times to produce a great story that will get your advertising noticed!