Advertising is all about getting attention. And what better way to capture attention than to entertain? Here are a few examples of ways we’ve added a bit of quirk to a campaign to capture their target audience.
Eastland Trailer Parts
A small business with a low profile, we helped Eastland Trailer Parts develop their brand’s local visibility through flyers and cinema advertising. As a new-ish small business, they didn’t have a big budget so we developed a creative that would capture their market’s attention without big budget photography and effects. We achieved this by developing characters that represented their target markets: fishermen and grey nomads, primarily male. By using humour in the form of a few in-jokes and a friendly, blokey voiceover we created a campaign that helped develop a brand personality that connected effectively with the target audiences. The campaign worked a treat - so much so, that we've continued the campaign and even added an extra character.
Tru Blu Catering
With a name like “Tru Blu Catering” you’ve got to go a bit quirky. Their choice of name already lends the brand a personality so they needed a radio campaign to match. We developed a delicious bush poetry style creative with some delightful bird sounds that would make Banjo Patterson hungry.
Laing + Simmons
Still one of our favourites, the commercial we made for Laing + Simmons is definitely a little quirky. We took the audience for a ride around a familiar game board so they could see themselves winning at the property game. Real estate is a competitive game so it was important to help the brand stand out and get noticed with high impact visuals.