Developing a multi-faceted campaign using a range of media is your best bet at marketing success. We worked with Ray White in Forster/Tuncurry to produce their latest campaign: “Happy Faces”.
In real estate, advertising campaigns are generally aimed at vendors; if you have a large range of properties, the buyers will come. For this reason our strategy for Ray White involves a consistent branding campaign to keep them top of mind when a property owner decides to sell.
The theme of this campaign “Happy Faces” is based around client trust and recommendations: genuine clients of Ray White were willing to put their names and faces to the brand. This says a lot about their service and is a great way to garner trust with your audience. We’re more likely to choose a brand that’s recommended to us than through any other method. The style of shots, and smiling people gives a certain emotive quality to the campaign that's designed to build a connection with the audience; this reinforces the sense of trust in the brand.
All the output for this campaign has consistency in mind with Ray White’s brand. We traveled to Forster with our van, packed with photography goodies for the TV shoot, while post production and graphics were developed by our in house team.
The campaign spans TV, radio, billboards and flyers, complemented by their social media strategy. Savvy placement in a number of media is a key ingredient in the success of any campaign and we always select times, TV & radio stations, locations and publications that will hit the target demographic. This campaign will run year round; and with 9 unique TV commercials, 12 DL flyers, 16 billboard designs and 2 radio ads, we’ll have plenty of repetition with enough fresh content to keep audiences interested.
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